About Wildfire Sales

Wildfire Sales is a brokerage company representing manufacturers in the natural products industry. We have 30-plus years of experience in selling, marketing and merchandising natural products, which include natural and organic foods, vitamins and other supplements, personal care, and associated products.

The principal of Wildfire Sales, Melanie Melia, enjoys long term, established relationships in the industry. Utilizing an in-depth knowledge of all aspects of the business from retail to distribution, we are able to assess and fulfill our clients’ needs. The outcome of our team approach is our mutual success.

Our personal and professional commitment to the products we represent fuels our enthusiasm to sell, sell, sell. We are natural products consumers too! Our strategy is to get profitable results by growing and expanding sales. This includes:

• creative, customized marketing and merchandising
• quick response and follow-through
• resolving challenges with a win-win solution
• responsible management of expenses
• product education and training
• acquiring and maintaining valuable retail shelf space

Our success in business comes from our warm, professional, efficient style. Our vision incorporates everyone as a member of the same team unified by the same goal. Our business philosophy embraces:

• attention to detail (“retail IS detail”)
• focus on the bottom line
• acting as our vendors’ eyes and ears in the marketplace
• assessing our vendors’ needs by listening carefully and responsibly
• honest and open communication

Our services include:

• consultation on packaging, pricing and positioning new products
• product presentation and placement at retail
• wholesale / distribution placement
• promotional design and management for wholesale and retail

Our territory includes: Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington D.C., Virginia, North Carolina, South Carolina, Tennessee, Georgia, Alabama and Florida.